Outreach Programs


outreach program

Reggae Ambassador Program

Arrive by way of the new Ambassador Pass and 10% of your ticket price benefits non-profit organizations that support reggae culture.

The program was rolled out in 2015 and nearly $15,000 was raised to split between Jamaica’s Alpha Boys School and Lil Raggamuffins Summer Camp.

About the 2015 beneficiaries:

Alpha Boys School

  • Since 1880 the Alpha Boys School (recently renamed the Alpha Institute) in Kingston, Jamaica has cared for and given education and trade training to thousands of needy, at-risk boys. Hailed as one of the primary drivers of Jamaican popular music, graduating some of the most pioneering musicians in the country’s history (Ernest Ranglin, Yellowman, Horsemouth, Leroy Smart, The Skatalites and so many more), the non-profit former residential school has recently changed to a day program due to shifts in funding.
  • Although the school is consistently credited for shaping well-rounded young men who learn under its tutelage how to be responsible citizens embracing the dignity of honest work, the school is currently hanging on by a thread and will utilize the support of the Ambassadors at this year’s ROTR. Alpha employs eight trained teachers under the direction of one principal and hosts 150 boys aged 15-18 years old. In addition to music, they offer vocational training in agriculture, tailoring, woodworking and screen-printing. Sometimes big needs can be addressed by simple actions. In this case, ten dollars a month can support a student in their music program or provide social services for him. A great way to pay your respects to reggae music and encourage its continuing flow, go to www.Alphaboysschool.org

Lil Raggamuffin Summer Camp

  • Founded in 2002 by 18 year old Zebi Williams, who used savings earned from waitressing to finance what has become a growing organization called the Lil Raggamuffin Summer Camp, it is the longestrunning summer camp in Jamaica’s Blue Mountains. In a place where the average coffee farmer earns $1,000 annually, this camp has created a special niche working with a generation of coffee-farming children, providing mentorship, arts enrichment education, access to technology and entrepreneurship training.
  • Every year, 30 local/international volunteers, professionals in their fields, lead 125 campers in activities and workshops that empower the youth with tangible skills to increase their sense of self and inspire them to take powerful ownership over their lives and economic future. An absolutely incredible program, the camp is seeing attendees from the first and second years now becoming counselors and teachers themselves. The camp annually provides over $60,000 worth of arts, business, technology, and holistic wellness training, and community leadership skills to the attendees and you are invited to contribute by donating money in a variety of creative or conventional ways or by giving your time (see the website for skills needed in-person or virtually). An important and fun way to make a change! www.Lilraggamuffincamp.org
Tools For Change- Help Get Used Tools to Africa!

Tools For Change is a new program started at ROTR 2015. The idea? Encourage festival attendees (and the general public) to be a "Tool For Change" by donating a new or used tool. The collected tools support a humanitarian project in the rural community of Zao in Burkina Faso, West Africa. Nine small villages that farm and work the land together, more than 3000 people are the direct beneficiaries of this exciting program.

We are happy to announce that Tools For Change shipment has now arrived in their final destination, Zao village in Koupela Province, Burkina Faso.


by donating any unused equipment from around your home and garden.

Here's What's Needed:


  • ANY Garden Tools!
  • ANY Carpentry Tools!
  • ANY Mechanical Tools!
  • ANY Masonry Tools!
  • Work Shoes & Gloves (adults & children)


  • Large Bowls and Pots
  • Serving Utensils
  • Mechanical Kitchen Equipment


  • Pens, Pencils, Paper
  • Shoes, Backpacks
  • Bikes

Tax Deductible Monetary Contributions Are Also Accepted:

Mateel Community Center
c/o Tools For Change Program
P.O. Box 1910
Redway, CA 95560

Non-Profit Partnership Program

As part of our mission to give back to the community, all food booths at ROTR benefit local non-profit organizations working to improve the quality of life on the North Coast.  Whether run directly by a non-profit or by a percentage of sales from commercial booths via our Non-Profit Partnership Program, more than 20 different causes/ organizations benefitted from the concessions at ROTR 2016. Stay tuned here for a list of the 2017 participants as this information becomes available.

Festival Donation Fund

Each year, 2.5% of net proceeds from Reggae On The River® are dedicated to a fund that is used to support a variety of worthy causes/ projects in our local community and beyond. Some recent beneficiaries/ projects have included:

  • Save Our Schools for a multi-year donation to the Redway School music program
  • New computers for Leggett Valley School
  • A grant to the Eel River Recovery Project for a watershed wide study on the health of Eel River
  • Funds to help with the continuation of shop and other vocational classes at South Fork High School
  • Insurance assistance for the SoHum Skate Park
  • The purchase of a public bench in the Garberville Town Square
  • Youth Alive! coalition of Southern Humboldt.
  • ...and numerous other community projects.
Why we do it - The Mateel Community Center!

Reggae On The River® is the primary fundraiser of the Mateel Community Center, a 501 c-3 non-profit organization offering arts, educational, youth, and social service programs to the rural communities of Southern Humboldt and Northern Mendocino Counties.

Mateel Community Center